Buyer guide

Japanese Matcha Wholesale Price Guide 2026

A current wholesale price requires the selected tea, quantity and delivery scope. Two historical 10kg EXW Japan quotes from 30 September 2026 illustrate tea cost, rather than a universal market price.

By MATCHA PORT / NewBe Co., Ltd. · Reviewed . Historical quotes retain their original dates.

Historical bulk quote examples.

These are NewBe buyer-facing quotation examples dated , not a current price list. Standard bulk supply, EXW Japan; international freight, import costs and private-label packaging are excluded.

Past quotation and tea-only cost examples
Matcha referenceHistorical tea priceQuantity basis2g tea / cup3g tea / cup4g tea / cup
Commercial Latte · MP-L05JPY 18,000/kg10kg initial orderJPY 36JPY 54JPY 72
First-Harvest Latte · MP-L04JPY 22,000/kg10kg initial orderJPY 44JPY 66JPY 88

Tea cost = quoted JPY/kg × grams per cup ÷ 1,000. Milk, packaging, freight, taxes, wastage and labor are excluded. No currency conversion has been applied. Organic, premium drinking and finished private-label products require separate quotations.

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How to compare two offers.

  1. Use the same tea specification and quantity.
  2. Separate tea, finished packaging and processing.
  3. State currency, quotation date, validity and payment.
  4. Specify the Incoterm and named place.
  5. Add international freight, import costs and local delivery to compare landed cost.

For the historical Commercial Latte example, 3g uses JPY 54 of tea. The First-Harvest example uses JPY 66 of tea at 3g. These calculations do not include milk or other operating costs.

Price questions.

Are these current prices for all buyers?

No. They are historical quotations with a 10kg basis. Request a current quote for your selected product and quantity.

Do the examples cover organic or private-label tins?

No. Those require separate product and finished-pack quotations.

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